Work

The calls that shaped each product.

Each story covers where things stood, the decision that mattered most, and what happened. The engineering detail lives on codepros.ai.

Bob MesserschmidtFounder, COR Health · United States
Getting a connected health device to launch
Where it startedA launch date that could not move, inherited firmware and a scope that kept growing.The key callDecide what had to be true at launch, and treat the inherited firmware as the biggest risk.What happenedCOR One launched within the deadline. COR estimated it could otherwise have slipped six to twelve months.
Pascal RodeCo-founder, Avea · Switzerland
A content platform the team can run themselves
Where it startedSerious long-form content in more than one language, without waiting on a developer for every article.The key callStart from how the editors work, and put publishing in the team’s hands.What happenedAvea’s team publishes on its own. We have looked after the platform for the past couple of years.
Michael DubrovskyCo-founder, SiPhox Health · United States
One storefront across three platforms
Where it startedThe shop and its content lived on different platforms, and customers felt the join.The key callDon’t migrate everything. Let each platform do its job, and join them where customers feel it.What happenedOne storefront experience without a risky migration, and both teams kept the tools they knew.

More of the team’s work is on codepros.ai.

Case studies with the technical detail: platforms, connected devices, data and AI.

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