One storefront across three platforms
SiPhox Health’s shop and its content lived on different platforms, and customers felt the join.
- Based in
- United States
- Sector
- At-home diagnostics
- When
- 2023 to 2024
- My role
- Scope, the order of the work and delivery
How it started.
SiPhox Health sells at-home blood testing in the United States. Products and checkout lived in Shopify, editorial content lived in WordPress, and customers felt the join every time they moved from reading to buying.
The calls that mattered.
- The call
Don’t migrate everything
Moving onto one platform was the obvious move, and the riskiest one for the business and for both teams.
- The call
Let each platform do its job
Shopify for products, checkout and orders. WordPress for editorial content.
- The call
Join them where customers feel it
Headless pages connect learning and buying, so customers never notice the boundary.
What happened.
One storefront experience across three platforms, without a risky migration, and both teams kept the tools they already knew. We worked with SiPhox Health from 2023 to 2024.
How it was built
My team built the headless pages and the integration work on both the Shopify and the WordPress side.
Working through something similar?
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